There’s a basic rule of the universe – everything is better when it’s a dream. A new car. A new toy. A revolutionary new way of playing games. As a dream, they’re magical. They’re promise. They’re an opportunity yet to be bled dry or squandered. When we get them… they’re a thing. It’s hard to see the impossible in something right in front of you, which is why we shrug off such marvels as access to the whole of human knowledge and electronic telepathy on a yearly basis, because suddenly this year’s modern miracle has a shitty screen and won’t connect to a magic watch.
So it is with MMOs. Why did we never see a World of Warcraft killer?
Simple. Because in a very real sense, a World of Warcraft killer was impossible.