Aha! The first proper footage of the RPG based on the fantasy tomes by George 'lecherous old tease' R. 'making it up as he goes along' R. 'all that money and he still won't buy a beard-trimmer' Martin. After the well-intentioned but ultimately miserable strategy game Genesis, this RPG looks to be rather more lavish - and, perhaps vitally in a commercial sense, related to the TV show. The music! The Iron Throne! The armour! The glowering!
It uses the Unreal 3 engine (though perhaps not the most epic use of it that I've seen), Cyanide are once again on dev duties, and according to Game of Euros, you can play two characters: devout Night's Watchman Mors or repentant Red Priest Alester. Which presumably gives it an excuse to offer both sword and spell. Given magic is uncommon and massively mysterious in the Ice and Fire books, I wonder how they'll realise the latter.
Also: should last about 30 hours, and you'll get to meet characters including Cersei (boo!), Lord Commander Mormont (hurrah!) and Varys (erm. We still don't know).