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I don't hate generative AI, I just hate that it's "The Future"

Who gets to call something the future?

Microsoft's new Copilot key, which will summon an AI when pressed
Image credit: Microsoft
Edwin Evans-Thirlwell avatar
Feature by Edwin Evans-Thirlwell News Editor
Published on

I've been looking back over my news pieces about artificial intelligence tools, generative image software and/or large language models and reflecting that what I really distrust about "AI" is the fact that AI is "the future". Saying that X thing is the future is de rigueur for technology marketing. It's something you hear repeatedly from videogames companies in particular, with their sequels and console generations and other chronological fixtures that form an endless staircase towards The New.

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