The PCGA (remember them?) have released a report to their members claiming that PC gaming software sales went up in 2009. The report apparently collated data on PC games software sales from all part of the world, in both retail and digital sales markets. "PC gaming software revenue was a $13.1 billion industry in 2009," says the PCGA's release, "up 3% from 2008." While traditional mainstream PC games sales are still in decline, it seems that revenues across the globe have been boosted by online distribution. "In our surveys of PC gamers in North America and Europe we found that over 70% indicate they have bought a full game online. Furthermore, over 50% indicate that they have bought a virtual item," said DFC Analyst David Cole. "This is very positive because, when done successfully, companies in Asia have found the digital distribution model to be significantly more profitable than the traditional retail boxed goods business."
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