American McGee has managed to maintain a reputation, despite having only really made one hit game bearing his name, eight years ago, and then the disastrous Bad Day L.A. in 2006. However, his name still maintains some weight, and his new China-based development studio, Spicy Horse, is finally ready to reveal some footage of Grimm.
Here, Gametrailers, have this delicious, shiny red apple.
Grimm is the bravest yet of the episodic experiments. Intended to be 24 thirty-minute episodes, it will be fascinating to see whether gamers are prepared to consume games in this format, at this brevity. It will be equally fascinating to see what price Gametap pick, for what will eventually be a 12 hour game. Anything more than $2 (£1) an episode and it will start to look pretty pricey in the long-term. But that's a huge risk - if the project fails, or if it fails to keep its audience, the financial loss will be huge.
The graphics look absolutely gorgeous, and hopefully the tone of the trailer - silly, light-hearted, and celebrating the gruesome nature of fairytales in an approachable manner - will reflect the tone of the game. Self-harming rabbit chasers have a time and a place, but this doesn't look like it. Instead, this looks like cheerful fun.