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Analyst "Disappointed" With Activision's Plan


To be honest, I usually go out of my way to avoid the commentary of industry magic 8-ball analyst Michael Pachter, but his recent comments on Activision's public declining of the suggestion to charge for Call of Duty multiplayer made me laugh. Via Industry Gamers: "We were disappointed to hear Activision's new head of publishing flatly deny the company's plans to charge for multiplayer," says Pachter... "Considering that each of the publicly traded publishers exists to maximize shareholder value, we view their reticence to monetize multiplayer as a betrayal of shareholder trust."

What a shame. I wonder whose trust Activision were considering when they said they would never do that, eh readers?

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