MMORPG.com have the full hour of the MMO panel from PAX East up over here. There's some interesting stuff in there, but the first question kind of wrong-foots the whole thing and makes the panel seem out of touch: "Why are there no sports MMOs?" asks one of the audience. The panel come up with a few reasons, and says that stuff will happen "in the future", but the truth is there are already some sports MMOs: Empire Of Sports, Football Superstars, Freestyle Street Basketball, Project Powder, then there's the inevitable browser-based stuff like Football Manager Online, or the American Football management MMO, Goal Line Blitz.
I can't really blame the panel for not knowing about this stuff because I think it's illustrative of how wide the MMO space is now. That the traditional subs-based fantasy-MMO teams aren't in touch with the rest of the material out there just goes to show that there's more information whirling around the "MMO" now than anyone is able to process. Hell, most MMO developers have never played Eve (of the ones I have met, anyway.)