Ars Technica recently took some time to talk to the PC Gaming Alliance's bossman, Randy Stude. Stude, who hails from Intel, was the man who stood up and announced the initiative by Intel, AMD, Nvidia, Dell, Gateway and others at GDC in February.
As well as proclaim his fellow PCGA members "the guardians of pc gaming", Stude had this to say: "The PCGA will take up the challenge of piracy, not to assume the responsibility that the ESA has taken on... rather the PCGA would like to address the methodology that publishers might be able to take to solve, or to do a better job trying to solve, the piracy challenge for their substantial investments in content."
Which is perhaps the one way that this initiative can really help: by at least trying to come up with a better solution that the currently meaningless anti-piracy solutions that we complain so bitterly about. As we discussed at the Thinkosium, general standards for PC gaming probably aren't on the cards, but creative solutions to the big problems should be. There's plenty more from Stude, so go read. Stude previously discussed these topics over on Gamasutra.