Well, this all feels a bit inevitable, doesn't it? After oodles, kaboodles, and toaster strudels of bundles - not to mention "store" functionality utilized by many indie developers - Humble Bundle has finally launched a full-blown storefront, ala Steam or GOG. It's not pay-what-you want, but ten percent of every sale goes straight to charity. Also, excellent deals are the order of the day, with the likes of Don't Starve, Gunpoint, Natural Selection II, Prison Architect, Euro Truck Sim 2, and more undergoing ritualistic price tag severings in celebration.
Here's what sets the new store apart from its allies/competitors:
"The Humble Store starts with a selection of our favorite games with new titles arriving daily. Ten percent of Humble Store proceeds go to select charities including the American Red Cross, Child’s Play, and the Electronic Frontier Foundation."
"The Humble Store is a permanent addition to the website that will have many more games than could ever fit in a Humble Bundle. That means more opportunities for Humble customers to find great games at great prices while supporting charity."
The Humble Store's first round of games is made up of Don’t Starve, Prison Architect, Rogue Legacy, Euro Truck Simulator 2, Natural Selection II, The Swapper, Chivalry: Medieval Warfare, Orcs Must Die! 2, and Gunpoint - all of which are on sale.
So yes, there's now yet another mom 'n' pop (at least, compared to Steam) game shop on the virtual block. It'll be interesting to see if Humble starts to edge away from being buddy-buddy with all the other stores in the game, but I highly doubt that'll happen. Odds are, Humble will just have even more to offer (just in a fixed fashion on top of regular bundles), and things will continue as they always have. For now, though, there's no telling. But there are fantastic games to be purchased. You should probably go do that.