Any attempt at a professional veneer is thrown aside. I'm utterly bemused by this, but think it might be a combination of magical importance and made up uselessness.
The people behind Episodic say:
Instead of relying on screen capturing or recording your game, our patents pending platform recreates your game play into a short-form, cinematic clip with a coherent story.
It appears to be professing to be able to generate movie-style clips of your in-game behaviour, based on "gameplay data" and assets pulled from outerspace. For instance, er, Nethack (What?! - Ed) looks like this:
But how can it generate a story? Great minds suggest it's got to be some sort of easy-machinima animation package. Either that or it's powered by Dark Forces.