Gearbox Software's toon-styled bro-shooter Borderlands [official site] is getting the Hollywood treatment with a new movie based on the franchise, in some form or another anyway. The news comes from Variety, who write that Lionsgate is developing the flick with the help of producers Avi and Ari Arad, although details beyond that remain scant. So here's what we know so far:
The Arad father and son have their feet firmly planted in geekdom. They were both involved in the creation of Iron Man, Spider-Man, The Amazing Spider-Man, X-Men, Ghost Rider and Blade films. Avi is a real comic head, founding Marvel Studios in '93 before making his own company. That nerd blood extends to Lionsgate too, which made a big push last year into gaming territory when it named Nerdist Industries CEO Peter Levin as president of interactive ventures and games (Yeah, I don't know either but it sounds neat.)
"Part of our strategy in entering the game space under Peter Levin has been to source new brands with built-in audiences that will translate into great films and television shows," said Lionsgate Motion Picture Group Co-Chairs Rob Friedman and Patrick Wachsberger in a prepared statement, not eerily spoken simultaneously. "The 'Borderlands' games don't pull any punches, and we’ll make the movie with the same in-your-face attitude that has made the series a blockbuster mega-franchise."
In the meantime, have a gander at Codehunters, the 2006 short film which heavily inspired Borderlands' art style switch away from its original generic look: