It's the new game from Preloaded - who you may remember from 1066 and Trafalgar. It's basically their game for the Science Museum in London for their current Who Am I genetics-related gallery. As such, Thingdom is a virtual-pet game about breeding fluffy things - basically Spore for kids (So, just Spore then - Cynical Ed). Plus! explicit genetic recombination of attributes! To be honest, the second I got the above screenshot guaranteed that I was going to have to post about it, but that you can freeze your genetically inferior thingies by removing their hat on the ice levels also gains kudos. Play here, if you feel like breeding too.
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