BUT! It's a videogame! About an Ancient Greek mob trying to overthrow the awful gods of yore! And which now has a release date of 18 August! And is definitely not a yoghurt!
There's a launch date trailer but I figured it would be more helpful to go with the gameplay trailer:
Here's the developer explanation:
Okhlos is an upcoming PC game made by the fine folks of Coffee Powered Machine. In Okhlos you lead a mob of ancient Greeks, tiny and pixeled, through mythological Greece, destroying everything that stands in their way. Crush gorgons! Topple cyclops! Overthrow gods! The mob will grow and change with every new person that you recruit, be they peasants, philosophers, or legendary heroes! They will each make your mob unique and relentless… if you can manage to control it!
I also quite like Graham's description from a news article I managed to miss earlier this year when he compared the game to "Pikmin crossed with Rampage".
The launch is going to be accompanied by a discount, the size of which will be decided by a public vote. When first reading about this I was not at all sure how the vote would end up as being for anything other than the maximum discount. But, reading the site, the phrasing kind of makes it more of a choice like you get in some indie marketplaces like Humble Bundle stuff where you can choose how to divide the proceeds between devs, charity and Humble themselves. So the 5% discount is kind of being pitched as for people who want to give the devs/publishers more profit, 10% is a kind of middle ground, and 15% has a cyclops telling you that developers deserve as little money as possible.
I'm actually interested to see how the vote shakes out in light of the phrasing. At the moment it's leaning towards 10% with just under half the votes.
The prices without discount are apparently $12.99 / £9.99 / €12.99
*That's not actually a humorous lie to start a news post. It's the depressing reality of an inbox after working in several different strands of media. In amongst the games you'll find shoe collections, movie quad assets and mobility scooters. Also new yoghurts.