If you click on a link and make a purchase we may receive a small commission. Learn more.

Big Pharma Expansion Adds Malpractice & Manipulation

Bad Science

When Big Pharma [official site] appeared last year, Alec approved but pointed out it perhaps went a little easy on a severely dodgy target. Today's announced expansion, Marketing And Malpractice, looks like it might add a few more teeth to the management satire. With your drug developed, you now need to ensure doctors think it's the right one for their patients. "Take them to dinner, buy them some drinks, maybe a new set of golf clubs? It's no biggie! Everyone does it."

Due to be available from the 26th April, the Marketing And Malpractice expansion (£4.79/€5.99/$5.99) will add the ability to sell the drugs you've manufactured in the main game. Adding Executives, you'll now be able to schmooze and manipulate doctors in the way that makes Ben Goldacre's collar all smoky. Offer them free gifts, fudge the results of clinical trials, and run media campaigns to convince the public that they're doomed without your pills and potions. There's money manipulation too, letting you try to undercut your competition and attempt monopolies, as well as extra features for your production lines and new perks that can define how you play in a new game.

So that all sounds an awful lot more pointed, which can be no bad thing. It's not quite patenting AIDS drugs in Africa and suing cheaper copycats, but it's shining a light on the smudgier tactics of the industry, while hopefully creating interesting dynamics for management simulating. You can see more of the snark here:

About the Author

John Walker avatar

John Walker

Disposable

Once one of the original co-founders of Rock Paper Shotgun, they killed me out of jealousy. I now run buried-treasure.org

Join the Rock Paper Shotgun supporter program

Sign up today and get access to more articles like these, an ad-free reading experience, free gifts, and help us create more great writing about PC games.

See more information

Comments

We love having a friendly, positive and constructive community - you lot are great - and we want to keep it like that. Our main commenting rule is "be excellent to each other". Please see our code of conduct, where you can find out what "be excellent" means. TL;DR? Respect others, think before you post, and be prepared for puns.

More News

Latest Articles

We've been talking, and we think that you should wear clothes

Total coincidence, but we sell some clothes

Rock Paper Shotgun Merch