On Friday, Develop reported that Crytek CEO Cevat Yerli sees the end of free demos. Complaining about the expense, he notes that "A free demo is a luxury we have in the game industry that we don’t have in other industries such as film." Of course, he's entirely right. The idea of showing a small edited part of the experience to give a taste of the full thing is unknown in films. Which is a shame, because if there were only such a thing, they could show several of these "film-demos" before the main feature and so give 'em a little more exposure. Stepping aside from the sarcasm, there's a lot of the aforementioned forseeing in the Develop piece, which is well worth reading. Meanwhile, I foresee an angry, eye-rolling comment-thread.