Until you read this anyway.
(That was cheap - Subconscious Ed)
Shuddup. Anyway - Guild Wars: Eye of the North went live this weekend. I'm playing through for a review at the moment, and I had to - due to an Hilarious Internal Communication Error - actually go and buy a copy. This made me pay a little more attention to a Special Offer thing that Guild Wars has been waving in my direction every time I've booted it up recently. It's a free mission pack, set around four sections of the Guild Wars Mythos (We get a Gwen: The College Years mission, basically). You get it when you spend more than Seventeen quid (or twenty-six dollars for our not-getting-abused-due-to-exchange-rate colonial friends) either in the Guild Wars in-game store or the PlayNC store. In other words, buy the expansion pack direct from them and you get extra content the chump in the street doesn't have. Laugh at the chump in the street! Laugh at him with his sweaty features and charmless, extra-contentless demeanor.
Well, laugh at his sweaty features and charmless extra-contentless demeanor in a few months, as you can't have it yet. The pack will become available in November to anyone who spends the amount of money before October 31st. In other words, when you can actually have it, it's too late to actually buy it, and you're relying on trust that they're actually going to bother finishing it and not just slack off down the pub. Which is an interesting way to go about things, certainly. More details here.