So here's an interesting thing. GamersGate are soon going to be launching an ad-support free gaming service. Details are sketchy at the moment, but there's a big old timer counting down on their site, and a registration form for the beta on the same page. The blurb says: "GamersGate, the premier digital distribution service for games, today announced the launch of FreeGames, a free-to-play ad supported platform for PC and Mac games. FreeGames allows users to play and enjoy both PC and Mac titles free of charge after watching a short advertisement at the launch of the game. Gamers will be able to have up to five games available for free on their account at any time with the capability to add additional games."
Hmm! I'll drop them a line and find out exactly what they're up to.