Gamasutra have a giganto-interview with Mythic boss, Mark Jacobs, about the launch of Warhammer Online. He discusses how a UPS truck nearly destroyed Dark Age of Camelot's launch, and then how WAR already has 50% more players than Camelot ever had, server queues, and how Roseanne Barr would make a bad romantic lead in a comedy. It's some great reading, with impressively candid thoughts about Blizzard and Funcom.
Here's an excerpt:
"We're not looking to get more subscribers than WoW. We've been very clear from the day we announced that WoW is a great game with great numbers. It was an industry-shaping game. Those don't come around very often. I'm amused when I hear other developers talk about WoW or even games in the standalone space, saying, 'We can top these guys, that's easy.' Yeah, that hasn't worked out for just about any of them. So I'm not going to sit here and say, 'Well, with EA behind us, we're going to beat WoW.' I don't say that, never said it, won't say that today. On the other hand, we're not afraid of WoW."