You know what's wrong with you? No, not you, the person behind you. Yes, you. You're not excited about Spore yet.
I understand - the whole thing is so esoteric and fanciful that it's tempting to assume it will simply be an over-grown character creator, but really, it's so much more than that. Seriously, look at the video below. And then the latest crop of Cell Phase screenshots. (Click on the for giganticness).