Exec 1: "Gary?"
Exec 2: "Yes Mike?"
Exec 1: "You know how our Instagram campaign for Star Wars: Battlefront looks perfect and lovely on mobile and how we cleverly designed it for their 3x3 viewable grid?"
Exec 2: "Yes."
Exec 1: "Do you ever worry that it might look like the worst round of Catchphrase in the universe on PC - a jumbled mess which people interpret as a guessing game and feel slightly weirded out when the final image - the "reveal" - is just a blank space and a tiny slice of shoulder?"
Exec 2: "You know how we had that talk about you raising these kinds of questions during the planning stage and not while we're halfway through publishing the campaign?
Exec 1: "Sorry. Uh..."
Exec 2: "You're going to do it again, aren't you?"
Exec 1: "No no! It's just..."
Exec 2: "Spit it out, Mike."
Exec 1: "Do you think having @eastarwars as our username makes it look like we're making a spelling mistake on a game called 'Easter Wars'"
Exec 2: "... I hate you."