Gaming continues its hellbound journey toward the world of the recording industry, as astonishingly, Activision and Blizzard announce they are merging.
According to the BBC,
Activision and Blizzard have said they will form "the world's most profitable games business" in a deal worth $18.8bn (£9.15bn).
Of course, the BBC are muddled. They mean Vivendi and Activision are merging. We think. Or Vivendi's games section. Or Sierra. Or Vivendi Universal. Or something. The result of this unholy tryst will be imaginatively named Activision Blizzard, with the WoW people putting in $2bn, and Guitar Hero's daddies throwing down $1bn. Vivendi's chief exec, Jean-Bernard Levy, sounds pleased.
"By combining Vivendi's games business with Activision, we are creating a worldwide leader in a high-growth industry."
Yes you are, Mr Moneybags. Yes you are.
Poor old EA, eh? This sort of one-up-manship will really get their goat. EA - BUY THE MOON! THE MOON WE TELL YOU!