GTA V About "Pursuit Of The Almighty Dollar"

As the internet boils over into an Ouroboros of speculation over the GTAV trailer, the full statement from Rockstar is brief and to the point:

Developed by series creator Rockstar North, Grand Theft Auto V heads to the city of Los Santos and surrounding hills, countryside and beaches in the largest and most ambitious game Rockstar has yet created. A bold new direction in open-world freedom, storytelling, mission-based gameplay and online multiplayer, Grand Theft Auto V focuses on the pursuit of the almighty dollar in a re-imagined, present day Southern California.

Other important notes: 1) We will now be calling this game "Gee Tav". 2) PCG's explanation of the multiple protagonists theory seems solid to me.