I'm changing my name to Brian Nothing. This, I feel, is my best hope of being selected to be the gamer whose name is given to a character or location in Bioshock Infinite. Think about it: a sort of home-spun domesticity, coupled with a statement of nihilism. It's perfect for a game about a conflict-torn community in the sky. Maybe, though, I shouldn't have changed my name to Alec Meer from Alec Zeppelin-Lord al those years ago. Honestly, I kind of regret that now.
Your potential name-sake won't necessarily be a person, however: "You could end up as the namesake of a building, a character, a business–whatever our artists come up with. It’s the ultimate bragging rights", claim Irrational.
It's all a bit of a lottery, obviously, as the name of only one entrant to this digi-fame competion will be used. To enter, head over here and give 'em your full name. They will then steal your soul, and following that select one person of many for this pixel infamy.
The thingy closes on April 13, so get a wriggle on if you want to be in with a chance of getting shot by hundreds of thousands of gamers.