E3: Borderlands Ten-Minute Shakycam
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This is a really poor quality video, but the developer voiceover does reveal quite a lot more than the constant reiteration of there being "500,000" weapons in the game. It talks about the persistent nature of Borderlands characters, the level-based system, the nature of online co-op, and the wide-open, exploration-rich terrain.
"Oblivion-with-guns" can be a genre now, right?