"If you strike me down I shall become more powerful than you can possibly imagine," said Obi-Wan Kenobi in Star Wars. Because he was then struck down so promptly afterwards, he never had a chance to explain the rest of the rules: "But if you don't strike me down, I'll vanish anyway and appear as a powerless ground troop in the midst of a war, and from then on only become more powerful depending on the collection of limited and randomly spawning powerups."
I'm torn between thinking this is a nice idea, as far as adverts go, and thinking that it basically suggests the game kidnaps people from their regular lives and traps them within a videogame about permanent war. I don't know why Anna Kendrick is in it for example, but she seemed more powerful when she was making a sandwich than when she was suddenly cast into a grimdark battlefield in front of enormous approaching robots.
When Alec played the beta few weeks back, he was impressed by how much Battlefront looked and sounded like Star Wars, but less impressed by its running and gunning. It seems to me like a conflicted game, desperate to offer an approachable experience to Star Wars fans but attempting to do so within a genre - the multiplayer shooter - which is going to be overrun by people hoping for something more complex.
We'll find out whether it can successfully balance these things or be tripped up like an AT-AT come its release on November 17th.