If you click on a link and make a purchase we may receive a small commission. Learn more.

Bethesda To Publish Rage


Here's what Bethesda say: "RAGE will be published by Bethesda Softworks, (a) ZeniMax subsidiary. As a result, Electronic Arts Inc will not be involved in the sales and marketing of RAGE. The ongoing development of RAGE is unaffected by this development." Thoughts on this below.

You'll recall that Id were bought by ZeniMax earlier in the year, a deal which presumably makes the licensing of Bethesda-publised Brink, which uses the last generation of Id tech, a little cheaper. EA, of course, were signed on to market and sell Rage, but it's perhaps appropriate to their downsizing that they offload this onto someone else. And it's fair to say that Rage seems to be in an odd limbo. It's not one of the Id names, as it's an attempt to do something new. The fanfare for this game, by one of the most famous development houses in world, seems minimal. People seem unsure whether to be excited, perhaps because of the lack of marketing, but I think more crucially because the lack of a clear concept of why the game is different or exciting. Even Id's traditional armies of PC gaming fans have been mute, presumably because the console presence in its development casts a long shadow, despite protestations that it will "feel like a true PC game."

Rage desperately needs to distinguish itself from a bunch of other post-apocalyptic games - currently it looks like Borderlands before the makeover - including Bethesda's own Fallout games. With this in mind, why bother having to make that distinction? Couldn't Bethesda relaunch Rage as part of their own Fallout universe? It would seem to make sense. Isn't there scope for an entire generation of new Fallout games? Or is the creation of a new post-apocalyptic IP really, genuinely valuable to either Id or Bethesda?

Join the Rock Paper Shotgun supporter program

Sign up today and get access to more articles like these, an ad-free reading experience, free gifts, and help us create more great writing about PC games.

See more information

Comments

We love having a friendly, positive and constructive community - you lot are great - and we want to keep it like that. Our main commenting rule is "be excellent to each other". Please see our code of conduct, where you can find out what "be excellent" means. TL;DR? Respect others, think before you post, and be prepared for puns.

More News

Latest Articles

We've been talking, and we think that you should wear clothes

Total coincidence, but we sell some clothes

Rock Paper Shotgun Merch