Edit: Still working after all! But you have to 'buy' it and apply the code via the Origin client, not the website. UK only, by the sounds of things.
Me: Fancy a free download copy of the pretty good Burnout Paradise?
You: Ooh, yes please. You're so good to me, Alec. I think I might love you.
Me: OK. first you'll need to install EA's controversial Origin...
You: WHAT NO, NO I'M NOT GOING TO DO THAT NO NOT FOR ANYTHING I'D RATHER EAT MY OWN NOSTRIL HAIR. And I defiitely don't love you anymore.
Me: Well, whatever. My cat loves me, so I'll be alright. Anyway, then add Burnout Paradise to your basket from the Origin store, and enter PARADISE at checkout to remove all cost from it. Yes, in capitals.
You: OK, I might do that, but if you tell anyone I installed Origin to get my hands on a freebie even though I've spent the last month loudly saying I would not, I'm going to kill your cat.
Me: Deal. Oh yeah, and this probably won't last long, so get a move on, right? And stay the hell away from my cat, you bastard.