Cock A New Deal Do: Digital Extremes Owned By Chickens
Egg, egg, I said egg.
Digital Extremes, developers of The Darkness 2 and Warframe (about which we have an interview later today), is now majority owned by a chicken meat manufacturer.
...
No, really.
News wings its way toward us from GI.biz that the company is cock of the walk having sold off a clutch of its shares, with 58% heading to Sumpo Food Holdings - a Chinese agricultural company that describes itself as "one of the well-known chicken meat products suppliers in Fujian and we sell our chicken meat products under the '(Sumpo)' brand." A poultry 3% went to Perfect World.
Sumpo scratched together the breast part of $73.2m, making it absolutely chanticleer that the business believes their games have legs. Hatching the scheme to make plump profits, Digital Eggstremes CEO James Schmalz crowed how this would allow them to make Warframe reach its absolute beak.
Some have cried fowl over whether a chicken meat company is the ideal partner to roost Digital Extreme's profile, wondering wither DE have cracked, but the company appears to see it as a feather in their cap, and a wishbone come true. "This partnership will further empower us to continue making Warframe bigger and better with full control over its destiny," Schmalz said, believing the deal will pullet toward new horizhens.
I'd play more Warframe, but when it comes to multiplayer I'm a bad heeler.