If you click on a link and make a purchase we may receive a small commission. Learn more.

EA's Cousins: $60 Games "Exploitative"


Later today we'll publish an interview with Ben Cousins, who is the general manager of EA’s free-to-play branch, Easy Studios. In it he has some interesting and provocative things to say about current game models, as well as talking about the imminent launch of Battlefield Play4Free. When discussing the controversies surrounding various free-to-play payment models, he made this observation about the traditional full-priced game market:

"I can’t think of anything more exploitative than gating all of your content behind having to pay someone $60. That’s a really harsh business model if you think about it objectively. What we do is enable everyone to play the game, and figure out if they like it. If they don’t like it they can walk away and they don’t lose anything."

The future of gaming, said Cousins, is "platform agnostic" and based in "free games with deep multiplayer experiences."

Join the Rock Paper Shotgun supporter program

Sign up today and get access to more articles like these, an ad-free reading experience, free gifts, and help us create more great writing about PC games.

See more information

Comments

We love having a friendly, positive and constructive community - you lot are great - and we want to keep it like that. Our main commenting rule is "be excellent to each other". Please see our code of conduct, where you can find out what "be excellent" means. TL;DR? Respect others, think before you post, and be prepared for puns.

More News

Latest Articles