I read the Guild Wars 2 interviews with purely professional interest, having been frustratingly unable to click with the original game(s) but remaining impressed by ArenaNet's smarts and intentions in terms of how to make a distinctive MMO. The stuff they were planning for the sequel sounded incredibly progressive and ambitious, but I must admit I hadn't really thought about actively wanting the game. This video, though? Gosh. Gosh.
Stick with it past the slightly shaky opening. It's what they're saying as much as it is what they're showing. We've heard promises about no more grinding and the player matters and the quests aren't boring a whole bunch of times in the run up to a whole bunch of games, and it's never quite come to pass. Thing is: the ArenaNet guys in this video seem fantastically resolute about it. Almost trembling with righteous fury at times.
Big talk, and they clearly mean it. Can't wait to see how they back it up.
One thing: that little furry goblin/teddy bear creature. Really?