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Marvel Snap devs say the card game won't go anywhere, as publishers reportedly look to exit “mainstream games”

Hundreds of staff reportedly affected by TikTok makers ByteDance’s decision to “restructure” their games team

Cards line up and do battle in Marvel Snap gameplay
Image credit: Second Dinner

Marvel Snap developers Second Dinner have reassured players of the digital card game that it will continue to “operate and flourish in the future”, in the wake of reports that publishers Nuverse are set to step away from the mainstream games space.

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Marvel Snap launched just last year, with some of the card-minded talent behind Hearthstone working on the comic-book CCG. It seemed to carve out a decent name for itself among the very crowded realm of digital card games, earning fans for its lightning-quick three-minute games and fairly approachable gameplay.

Unfortunately, that doesn’t seem to have been enough for publishers Nuverse - or more specifically, Nuverse owners ByteDance, best known as the people that make TikTok (you might have heard of it). According to Reuters, while Marvel Snap found a “cult following”, that hasn’t translated into hard financial numbers.

Combined with what seems to be wobbly performance across their other releases since moving into games with the founding of Nuverse in 2019, ByteDance are now apparently looking to back away from “mainstream games”.

Key art for superhero card battler Marvel Snap

ByteDance are reportedly in the process of “restructuring” their games business, with hundreds of staff expected to be affected. Nuverse themselves acquired developers C4games in 2021, who are behind the China-only mobile Command & Conquer spin-off Red Alert Online. This reportedly follows ByteDance seeking a buyer for another of their developers, Moonton Technology, earlier this month and making a number of layoffs at VR arm Pico.

In keeping with the focus away from “mainstream” games specifically, the company’s casual games arm Ohayoo won’t be affected. Nor will their library of casual games offered directly via TikTok and its Chinese counterpart Douyin.

Other games in the works, however, will apparently halt development by December. In addition, ByteDance are said to be looking to “divest” from games that have already been launched - implying the inclusion of Marvel Snap - and not return to the gaming market.

Second Dinner, for their part, took to the official Marvel Snap X account to respond to “concerns regarding reported structural changes at Nuverse”.

“We wish to thank you for your concern and assure you that regardless of any changes at Nuverse, SNAP will continue to operate and flourish in the future,” they wrote.

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Matt Jarvis avatar

Matt Jarvis

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After starting his career writing about music, films and video games for various places, Matt spent many years as a technology, PC and video game journalist before writing about tabletop games as the editor of Tabletop Gaming magazine. He joined Dicebreaker as Editor-In-Chief in 2019, and has been trying to convince the rest of the team to play Diplomacy since.

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