If you click on a link and make a purchase we may receive a small commission. Read our editorial policy.

CG-Cry: Dead Island Wants To Make You All Weepy Again

Once upon a time, Techland made everyone cry. Then it made some people cry again when it, er, didn't make them cry again with Dead Island: The Game Based On The Hit Original Trailer. The final product was still pretty fun (if very rough-around-the-edges), mind you, but its over-the-top blend of Borderlands and zombies didn't exactly scratch the itch people were expecting it to. Fast forward (and maybe also reverse and slow-mo) to now: Techland's attempting to court attention again with a new sadvertisement for sequel Dead Island: Riptide. But - in this post-Day-Z-and-Walking-Dead world of ours - does it succeed?

In short, not really. I wouldn't even blame the aforementioned zombo-drama standard-bearers, either. This CG spot's just, uh, not really very great. The original easily blows it out of the water - especially in terms of clever gimmickery. But even then, that's also not really the issue. I mean, anything can produce emotion if done well, right? And honestly, I like the idea of a brief, intimate moment taking priority over normal game-y tropes like chaos, time travel, and bloodtalities.

Here, though, they make the mistake of putting tons of focus on what should be nuanced expressions from a soon-to-be-snacked-upon couple. Problem is, they're actually creeptastic staring-eyed aliens from Planet Mannequin (also the name of my upcoming vaguely erotic pulp sci-fi series), so most of it falls flat. There's one moment that might get you - and you'll know it when you see it - but beyond that, this seems like a quick, uninspired attempt at saying, "Hey, remember that thing we did last time? Well look, we totally did it again!"

Oh well. If anything, I'm actually kind of happy this exists. It's a nice "How far we've come" measurement marker for the industry. I mean, now we do have zombie games that provide something along these lines emotionally. And it didn't even take us a year. So hooray for games! They're pretty cool and stuff.

About the Author

Nathan Grayson


Support Rock Paper Shotgun and get your first month for £1

Get your first month for £1 (normally £3.99) when you buy a Standard Rock Paper Shotgun subscription. Enjoy ad-free browsing, our monthly letter from the editor, and discounts on RPS merch. Your support helps us create more great writing about PC games.

See more information
Rock Paper Shotgun logo

We've been talking, and we think that you should wear clothes

Total coincidence, but we sell some clothes

Buy RPS stuff here
Rock Paper Shotgun Merch